Use Floor Mats To Show You Care

Car dealership stickers and dealer decals are some of the most utilized brand promotion tools. Their prominent placement outside the vehicle makes them effective rolling billboards for other drivers on the road. These drivers notice these promotional materials and make mental notes to check your dealership out when they need help with their next car. However, many dealerships fail to capitalize on the promotional opportunities to retain the current customers coming to their lots by not looking down at their feet.

At Park Place Printing & Promotional Products, LLC, we realized that many dealerships and garages miss out on a significant opportunity to create goodwill with the clients they already have. The right application of custom paper foot mats is a great way to improve the relationships you already have. Even though you might not give it a second thought, not a single customer who has any service performed at your dealership will fail to notice this mat.

Bird in the Hand

The following infographic showcases some of the benefits your dealership can experience by utilizing paper floor mats:

It is always easier to retain the customers you have than it is to find new customers. Many businesses seem to forget this principle as they try to bring new people into the fold while ignoring their loyal clients. Thanks to the rise of social media, the power of word of mouth advertising is more powerful than ever. Paper floor mats show your customers that you care about their vehicles and their cleanliness, no matter what service you are performing for them.

As the customer’s car comes into the lot for service, placing the paper floor mat on the driver’s side floor — and sometimes even the passenger side — shows that you have their interests in mind. The reverence shown for their car’s cleanliness in your care gives your customers a sense of appreciation, something that helps set your service apart from the competition. Making sure that you use these mats and keep them in the car after completed services will help foster good feelings with your loyal customer base.

At Their Feet

A nice clean mat with your logo and contact information goes a long way. Some people like the idea of their floor mats being protected from the dirt and debris you bring into the car so much that they will leave them in for a long time. All of their passengers will see who they do business with when they need auto work done. More importantly, they have a tangible reminder of how much you appreciate their business, the services provided, or the car you sold them. Paper floor mats serve a purpose beyond brand promotion; they become a clear representation of the ideals you and your company hold dear.

There are many avenues to promote your car repair business or dealership; paper mats are one of the most versatile ways. To get branded paper floor mats for your auto dealer, contact Park Place Printing to start customizing your paper floor mats and growing your customer base!