Establish Your Brand Recognition

It’s estimated that there are over 17,000 car dealerships in the United States. What are you doing to make yours stand out from the crowd? Your branding is the one thing that makes you different from your competition. The logo that you choose and how it’s delivered is what will put your dealership on the map. If you’re not already investing in personalized auto dealership supplies, you could be missing out on a valuable opportunity to build your brand and increase business.

Increased Brand Recognition Means More Sales

In 2012, the BPMA conducted a survey based on 15,000 people who had received a promotional product for free. 66% of those participating said they remembered the brand and company of the item they received for an additional 12 months after the date of reception. This means that if you’re giving out USB drives, pens, or mugs to potential customers, they’re more likely to remember you during the following year. On top of increasing potential sales, the recipients of your personalized merchandise are also more likely to recommend your business to friends and family members who are in the market for a car.

Recognition Builds Trust

A clean, professional logo instills trust among potential customers. It makes your business appear more organized and experienced. Disbursing your brand through personalized merchandise is a great way to increase trust and build a better clientele. In fact, in that same BPMA study, more than 56% of the 15,000 people surveyed said their opinions of certain companies improved after receiving a well-branded promotional item.

More Repeat Business

Because giving away promotional items increases your brand recognition and thus increases your sales, it makes sense that you’ll experience more repeat business. In fact, 79% of customers surveyed are more likely to do business with a company who has taken the time to design promotional items.

Whether you sell new or used cars, you can’t afford to miss out on the benefits of promotional products. Step up your game and order your personalized car dealer supplies today and watch your business flourish.