As the world has advanced, the techniques and tools used for marketing have also advanced. However, there are a few branding methods that never get old. These include custom license plates that are used especially for dealership branding.

License plate accessories are one of the marketing methods that increase brand visibility when used appropriately, i.e., for car dealerships. What is the best way to promote your car dealership other than with a license plate?

There are other ways to publicize your brand other than license plates such as car decals, stickers, logos, etc. Today, we are going to discuss how small objects like license plate frames and inserts can help your dealership branding. But first, let’s understand vehicle branding.

What is Vehicle Branding?

One of the oldest marketing techniques is vehicle branding. You might have seen various vehicles with different brands’ logos and graphics that make them recognizable. This type of marketing has the term, Vehicle Branding.

Since vehicle branding can be used to promote any type of brand, it becomes highly suitable for dealership marketing. Promoting your car dealership using vehicle branding is one of the smartest ways to establish your credibility.

How License Plate Frames Impact Your Dealership Branding

Using license plate frames to promote your dealership can be highly beneficial. There are lots of advantages you can have simply by integrating custom license plates in your promotion strategy. The following are some of the positive impacts of car number plates on your dealership branding.

1. Cost-effective

What makes license plate frames one of the most opted branding tools is their cost-effectiveness. They are more affordable than billboards, commercials, and other marketing methods.

These are a one-time investment if you are going with a heavy metal option. Such frames can be easily manufactured at a very low cost and provide great branding results.

2. Protection and Durability

License plate frames are primarily used for the protection of the plate and are thus generally made of heavy-duty metal. This offers high durability of the frame and good protection of the plate.

Since these frames are available in various materials, offering high-quality ones can help your brand stand out. If people are getting better protection and durability from your brand, then they will start building trust in you. This also leads to higher customer satisfaction.

3. Increased Visibility

The biggest advantage of implementing vehicle branding in your dealership marketing is that it increases visibility. Your brand name and values are visible to everyone through that license plate.

Everyone notices the number plate, especially when it has something different than others. If you choose the right colors and font size, then your brand name can be easily visible to a large section of the population.

4. Credibility

When people see a certain brand name in various places, it becomes recognizable to them. When people start recognizing a certain brand, it builds the credibility of the name.

Having credibility means people trust the brand and this would attract lots of new customers. You can set your brand’s credibility by increasing its visibility through license plate frames.

5. Attract More Customers

With the use of custom license plate accessories, you can increase your brand’s visibility and credibility. This in turn leads to earning the trust of the audience and they become your customers.

This way you can simply grab the attention of your target audience and convert them from potential customers to actual customers. Hence, these small objects help in getting more customers.

Importance of License Plate Inserts for Image Building

Just like license plate frames, license plate inserts are also a great tool for enhancing your brand image. There are so many benefits your brand can get from these inserts. Let’s have a look at them.

1. Increased Brand Exposure

The foremost benefit the license plate inserts offer to any brand is increased exposure to the audience. As you can add any name, logo, and other customization, these increase your brand visibility.

These inserts act like moving billboards and are easily visible to everyone. They are not limited to one location as the vehicles are moving from place to place. This increases the range of its exposure.

2. Create Emotional Connection

Using certain slogans or community values on your custom license plate inserts helps create an emotional connection with a particular set of people. This can help you target specific groups through emotional values.

For example, if you use something related to the LGBTQ community (if that’s what you want to target), then you can use pride colors. This is a simple way to make an emotional connection with your audience so you can attract them to your business.

3. Customization Options

The biggest plus point of license plate inserts is that they are highly customizable. You can add any name, logo, slogan, image, etc. which adds a personal touch of your brand to the plate.

They allow you to modify specific areas so that the number on the plate is easily visible. Thus, they do not only offer customization but customization with functionality.

4. Aesthetics

A lot of people buy these plate inserts just for aesthetics. So if you can provide your target audience with their desired aesthetics then no one can stop you from   becoming their first choice.

You only need to add some trendy and aesthetic elements to the inserts and your brand can easily stand out. You can use slogans, tag lines, trendy memes, your brand logo, etc. to enhance the aesthetics.

Bottom Line

Your dealership business might be on the right track but it doesn’t hurt to promote it a little anyway. Using license plates to market your dealership brand is one of the easiest ways as they both are related to vehicles.

We have discussed the benefits of this easy marketing technique for your brand and how you can customize the license plates and other automotive promotional products to make your brand stand out. The most important thing you need to ensure is that your design should be functional and attractive.

So, go and invest in some high-quality custom license plates to market your dealership brand. Attract new customers and enhance your business.