Promotional Giveaways

Promoting your dealership is an important part of making sure that you can improve your sales year over year. One great way to do that is through giveaways at the dealership, at car shows, and at community events. At Park Place Printing & Promotional Products, LLC, we understand that your giveaways need to provide results. Here are some things to keep in mind when you want to get the most out of your promotional products.

Have a Goal

You want to have a goal to see if the car dealer supplies are effective. Most dealers will tie the goal to sales though you might have another metric you find important. By choosing your goal first, you will have something to aim for.

Have a Budget

Car dealership supplies are some of the most cost-effective ways to get your message out there. They still aren’t free, so you want to know how much you have to spend for the supplies. Many dealers will base this on their goals. After all, it doesn’t make sense to spend $50,000 on supplies if your goal is only $30,000.

Coordinate Audience, Message, and Giveaway

If you know to whom you’re giving the promotional products, you can tailor them to your target audience. While a person who uses a computer a lot might enjoy a USB drive, that person would probably enjoy a frisbee less.

Knowing what message you want to send should also affect your decision. If you want people to “take flight with us,” the frisbee becomes a better option than the USB unless you have a flight program loaded on the drive.

By coordinating the message, the audience and the giveaway, you will be able to get the most out of your auto dealership supplies. Wall calendars, key chains, and license plate frames are all effective, but they should be used at different times with different audiences. When your strategy takes into account all the variables, you will see your sales rise and your goals met.